When it comes to your brand, the importance of colour cannot be underestimated. Your visual identity plays a vital role in how people interact with your brand.  However how does colour play a role in your direct mail marketing?

Colour Recognition

Consistency is key. Your brand colours visually set you apart from the competition. In a cluttered mailbox, a direct mail piece in your distinctive brand colours immediately reminds your customer of who you are and what you do. Using your brand colours consistently can actually boost brand recognition and awareness by 80%.

This instant recognition creates a sense of trust and familiarity, making recipients more likely to engage with your message.


Attention to detail when it comes to colour can convey a sense of quality for your brand.  We know colours alone can influence up to 90% of an initial impression.

By maintaining consistent colour scheme across your marketing materials you create a cohesive and professional image. This attention to detail gives your customer an idea about the care you put into the work you do, and can leave a lasting impression.


Your brands color can help you stand out in a sea of generic mail. It’s a chance to be unique and memorable, making your direct mail marketing efforts more effective. Color can be what sets you and your brand apart from competitors, which is why it’s important to us.

At Classic Impressions we care about your visual identity. It builds recognition, conveys quality— and sets you apart from competitors. Experience our team’s expertise in printing on your next direct mail marketing campaign by reaching out here.

Published On: September 8, 2023Categories: Direct Mail, Printing


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