Deliver campaigns to customers in your database with personalized mail.
Variable Data Printing is what gives our team the capability to send mail to customers in your database and personalize your direct mail piece.
Using Variable Data Printing (VDP) we can:
- Address each piece to an individual or household in your database
- Create different versions for different customer segments
- Print your customers preferred salutation
- Include an individual’s name or title
All you have to do is specify the variable field on your artwork and provide the column(s) in your data file listing what will be printed in the variable field (for example, a name column).
Worry-free mailings with high-accuracy data processing.
Our team is committed to diligent high-accuracy data processing, so you can be confident that your mailing list is clean and ready for delivery.
Data processing services include:
- Address accuracy verification and corrections
- Checking address against the NCOA database
- Consolidating duplicate records or “merge-purge”
- Secure file transfer methods
If your data file contains more invalid formatting then expected, we can provide corrections at an affordable rate.
In fact, Classic Impressions has one of the highest accuracy rates amongst Canada Posts’ Smartmail marketing partners.