Quickly adopted during the pandemic QR codes have become a versatile tool for your customers to engage with your brand.

However have you considered how you can maximize their effectiveness?

Personalize your QR codes

Instead of using the traditional monochrome black, why not harness the power of your visual identity with your brand colours. By catching your customers’ attention with a visually interesting QR codes you can potentially motivate more people to scan it— and as an added bonus using your brand colours in this way can help reinforce brand recognition.

Use an eye-catching tagline

Encourage your customer to scan the code with a clever tagline. Something as simple as a speech bubble with the words “scan me” can bring extra attention to the action you want them to take.

Get creative with your QR codes

Try to think of something you can link your QR codes to. Something that would make it easier to reach your business or motivate a customer to use your products and services. Need ideas? Check out a few we came up with here.

Your brands call to action

The best way to ensure your QR codes is effective, is to have a clear “call to action” that fits your campaign goal. Outline the action you want your customer to take. Use your QR code to make it simple for them to take that action.

At Classic Impressions we want to help you create effective direct mail by providing expert advice on your next campaign. Reach out to our team here to get information on how your campaign can benefit from QR codes.

Published On: September 13, 2023Categories: Direct Mail, Marketing


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