Having a mailing list for your business is a great asset for personalized direct mail campaigns. With a mailing list you can send your promotion to a focused audience and develop an effective message based on what you know about your audience.

The question is though, have you cleaned your mailing list?

That is to say, have you removed duplicate addresses, suppressed customers that have opted-out of mailings, validated addresses, and merged accounts with the same address.

Why is this important?

Mailing requirements — A clean mailing list is a key component to meeting the mailing requirements set out by Canada Post. At least 95% of addresses for your direct mail campaign need to be valid when compared to the Canada Posts database.

Preventing waste — Personalized mail uses variable printing; Variable printing is when a field like a name or address changes for each piece of mail from the records in your database. When you have duplicate records or multiple accounts for the same address, you’re printing and mailing extra pieces you don’t need.

For example, if you were delivering to 10,000 addresses from your database, approximately 10% of the addresses could require data cleaning. If you were to have a clean mailing list It’s estimated that you could “save $842 through cost efficiencies

Keeping your mailing list up-to-date and accurate can be a challenge for some businesses, which is why we offer data processing services here at Classic Impressions. If your next campaign uses a mailing list, our customer service team will clean the data you provide and can provide other data services as needed.

Reach out to our team today to discover what we can do for you and your next personalized mail campaign.

Published On: October 11, 2023Categories: Direct Mail, Marketing

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