Repurposing digital content for direct mail is a savvy way to extend your reach and engage a broader audience. Transforming your online assets, such as blog posts, infographics, or social media content into tangible mail pieces is a great way to create a bridge between your online and offline marketing.

Here are two great ways to repurpose your digital content:

Take advantage of your highest performing digital content on the company blog

Do you have a post that has been catching customers eyes lately?

Informative blog posts engage the customer by adding value to the experience interacting with your website. Additionally your strongest headlines and most surprising facts make great direct mail pieces and don’t need to be confined to the digital world. Repurpose them into a direct mail campaign that appeals directly to your customers needs and concerns.

The best digital content from your posts form what’s considered “evergreen content”. Indeed the idea of evergreen content is essentially posts and other content that stays relevant in the long-term. Repurposing this digital content has the advantage of extending the life spam of the digital content.  Furthermore it makes sense to think about what might be evergreen and conversely repurpose that by direct mail.

Extend your visual digital content lifespan

If you have a digital display ad that has already produced a response, amplify the effect. By repurposing digital ads into direct mail, you give the customer more opportunities to see your offer and increase the chance they will engage with your ad.

In effect all you need now is an excellent team to help you reach the right audience. Contact us here to get more information on how we can use targeting attributes in your direct mail campaign and reach the right audience.