Canada Post Introduces PCT (Postal Code targeting)
As a sales rep here at Classic Impressions, one of the most common questions I get when I am out meeting with clients is :
‘How can we expand our client base through Direct Mail?”
Ok, well maybe they ask that after I recommend a Direct Mail campaign as a way to expand, but that is because most businesses want to find more customers that look like their existing customers (I know we do). Recently, Canada Post introduced a new service to help businesses do just that, with: Postal Code Targeting (PCT).
What is PCT and how does it work?
PCT is a new category of Direct Mail with an offering that fits right in between Personalized Mail (formerly known as “Addressed Admail”) and Neighbourhood Mail (formerly known as “Unaddressed Admail”).
The benefits of PCT include :
- Reduced Postal Rates (compared to Personalized Mail)
- Data Prospecting, using Canada Post’s Smart Data Search that allows you to reach new prospects who share the attributes of your best customers
- Keep postage costs down by mailing smarter – what is different about this compared to #1? Lettershop costs may be reduced as we do not have to personalize the piece on our end, it is all done by Canada Post?
As a Canada Post Smartmail Marketing Partner, Classic Impressions is uniquely positioned to help you make the most of your marketing dollars. Unlike most letter shops, Classic Impressions doesn’t have to send your project offsite for print production. Our in house services include Offset and Digital Printing, Custom Envelope Printing and complete letter shop services (inserting and inkjetting) including delivery directly to Canada Post on your behalf.
