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Canada Post has recently released an interesting infographic on the science of activation and how it benefits direct mail campaigns.   Want to view the PDF?  Click the image to download.

At Classic Impressions we have long since seen the value of Direct Mail, and understand the strategies used to drive customers to take action. Where we tend to experience the value of these strategies first hand, through the positive feedback of our clients. It is always useful to see it displayed in a clear and digestible format. What’s unique in this series is the special attention paid to the science.

In the coming weeks, Classic Impressions will be launching a new blog series discussing each of the elements that plays a part in engaging customers and driving response in your direct mail campaigns. Each element is important, and in our eyes deserves its own conversation.

If along the way you need help in utilizing these strategies in your own direct mail campaigns, I suggest you reach out to us. Our Canada Post Smart Mail certified representatives can help you develop a campaign that is not just eye catching, but has the right elements to drive activation.