For businesses and non-profits, Direct Marketing campaigns through Canada Post are a routine method for acquiring and maintaining clients, and driving sales. The thoroughness of these efforts demands a dedicated staff and often whole departments to coordinate them. Small and medium-sized businesses share the same Direct Marketing goals but campaigns are run less frequently. Staff that already have a very full plate and varying levels of mailing experience are having tasks split amongst them. Therefore working with a Canada Post Smartmail Partner like Classic Impressions is key.
A much needed guide
No matter the size of the company, or the message being communicated, a Canada Post Smartmail Marketing Partner is the key to lowering costs and increasing success rates. However, think of your Smartmail Marketing Partner as your guide. A guide who will walk you through the entire direct mail process. We know how to make sure all the elements are effective, organized and completed without any oversight. For instance if you are planning to climb Mount Everest, you hire a Sherpa – Smartmail Marketing Partners are your Direct Mail Sherpas!
A Canada Post Smartmail Marketing Partner is certified through Canada Post, and bring experience and knowledge to your direct mail campaigns. They can help ensure that you are targeting the right customers with the right type of offers.
The right service for your job.
Choosing the right Canada Post Mail Type can be challenging. The type you choose can require dramatically different formats and design decisions. Classic Impressions as Smartmail Marketing Partner helps you understand the “pros” and “cons” of each service. We guide the creation of your mail piece so it falls within Canada Posts guidelines. Most importantly, they will ensure you are not overpaying for postage by overlooking options or design elements.
We often come across companies that have been overpaying for postage by almost 50%!
A Smartmail Marketing Partner like us can pass along exclusive discounts, and will ensure the Mail Type you are using is the most cost effective. Saving you hundreds (or thousands) of dollars.
Campaign Development
Whether you are familiar with Direct Marketing or just getting started Classic Impressions is here to help. In otherwords we develop and create effective campaigns that will further your reach, and maximize your advertising dollars.
If you want to see the difference a Canada Post Smartmail Marketing Partner can make, call us today. One of our certified client service representatives will be happy to help guide you through your next Direct Mail campaign.
