Canada Post offers a variety of direct mail services, and it can often be challenging to determine what the differences are, and which one is right for your promotion.

Broadly, Canada Post offers three services:

• Personalized Mail
• Postal Code Targeting
• Neighbourhood Mail

Each service allows you to tighten or widen your selection, from selecting an individual by name to, selecting a block of homes, or selecting an entire city or suburban street.  To help you figure out what service is best for your mailing we have put together the following graphic.

While Canada Post may have a service for everyone, it is always important to discuss your options with a professional. Even seemingly small changes to the type of service can drastically affect your return rates and postage costs. As a Canada Post certified Smartmail Marketing Partner, we are here for you and ready to discuss your goals and how those might best be achieved.