Lamination uses a variety of techniques to apply a thin layer of synthetic material that will bond to the surface of the paper. Used to enhance the tactile and visual appeal of your print materials- as well as providing protective shield for practical use to resist tears, water damage, scuffs, creasing, staining, or fingerprints. The most commonly used are gloss, matte, and soft touch lamination each with their own unique properties.

Gloss

This type of lamination is use to create a smooth shiny surface. Gloss is an ideal finish for marketing collateral because of its ability to enhance the vibrance of your print’s colours.

Matte

Matte laminates are used for reducing glare and reflections all while offering a more subtle luxurious finish. It’s well suited for business cards, high-end catalogs, and other print materials that lends itself to a softer-tone of colours. Businesses often choose a darker colour palette to compliment the look of matte laminates.

Soft Touch

Soft touch laminate creates a velvety texture and similar to the matte laminate, it can reduce glare as well reflections. This finish delivers a luxurious tactile experience, perfect for a number of print materials where the goal is to engage with the material. For example, restaurant menus for discerning clientele.

Understanding the nuances of gloss, matte, and soft touch laminates empowers you to make informed decisions aligned with your brand’s visual and functional objectives. Each option contributes distinct benefits, from enhancing aesthetics to providing practical protection. By choosing laminates that complement your brand’s identity, you ensure that your printed materials convey a lasting and positive impression.

For more information about the type of laminates and finishing techniques available to you, reach out to our team today.

Published On: January 3, 2024Categories: Marketing, Printing

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