The holiday season is upon us, and it’s a prime time for businesses to connect with their customers through heartfelt and creative direct mail campaigns. To make your holiday mailings truly stand out, consider these three innovative ideas:

1. Personalized Greeting Cards

Sending out holiday greeting cards is a timeless gesture, but adding a personal touch can make all the difference. In addition to the traditional card, consider including handwritten notes or signatures from your team members. This small effort can go a long way in making your customers feel genuinely appreciated. Take it a step further by using variable data printing to customize each card with the recipient’s name and reference their previous interactions with your business. This level of personalization can significantly enhance the impact of your campaign.

2. Festive Gift Catalogs

Create a visually appealing holiday catalog that showcases your products or services. However, go beyond just listing your offerings; turn it into a comprehensive gift guide. Highlight your best-selling holiday items with captivating images and detailed descriptions. Make sure to emphasize any special holiday discounts or promotions to entice your customers. Don’t forget to create a sense of urgency by including limited-time offers and holiday order deadlines.

3. Holiday-themed Surprises

Surprise your customers with unexpected mailings that spread holiday joy and excitement. For instance, you can send a “12 Days of Savings” series of mailings leading up to the week before Christmas. Create an advent calendar-style mailer, with each day revealing a new holiday offer, exclusive content, or a fun holiday tip. To add an interactive element, consider incorporating scratch-off areas that reveal discounts.
Timing is key when it comes to holiday direct mail campaigns, so plan your mailings well in advance to ensure they reach your customers before the holiday rush begins. Additionally, track the success of your campaigns by utilizing unique tracking codes or dedicated phone numbers to measure response rates and ROI.

Need help with your holiday campaigns? Our team of specialists in direct mail marketing and print have the expertise you need to create unique and personal pieces to catch the attention of your customers. Contact our team today, and we can help you with planning printing and mailing.