For some businesses, the idea for creating a well-planned marketing campaign doesn’t always coincide with the need for a Graphic Designer. But should it? How important is a Graphic Designer?

There are plenty of Design, Marketing & PR companies out there ready to help you make it beautiful, but there is a lot more to a good Graphic Designer than a good visual. At Classic Impressions, our in-house Graphic Designers know the ropes when it comes to designing for Print and Direct Mail. And believe it or not, this type of design is quite different than most people think.

Convey Professionalism, Build Trust

Do you know if your brand is viewed as trustworthy? Each of your marketing efforts helps build your image – slowly and carefully – in your customers minds. Many of us rely solely on our website and printed material as the only means of communication with the outside world – how do we stand up to the competition?

While great design isn’t always noticed, bad design always is.

Of course we all have our personal bias over a piece (Greg from Accounting’s nephew really IS talented, and the price was right…). But is our opinion being shared by the public? (ex: How’s our ROI?)

What’s Your Time Worth? (aka: Why a professional costs less than you think)

Potential customers make decisions very quickly. You run the risk of having them pass you by if the image you present doesn’t immediately win their confidence. We’ve all received flyers filled with blurred images and an encyclopedia’s worth of information. Do they get you excited about making a purchase from that company or hiring that service? Most likely not.

You have an incredible story to tell, but most people just don’t have time to hear it all. We often receive pieces flooded with information, but without a specific offer or any obvious contact information. If your customer doesn’t know what to do (or how to act), they simply won’t do anything. A good Graphic Designer that knows the importance of Print and Mail won’t let this happen.

Trying to save money by doing it yourself often results in consuming huge amounts of internal resources. Graphic Designers do this for a living and are not only faster, but they know tips, tricks and incredibly useful design and marketing information that they can put to work for you. Unless you have employees sitting idle, you have to consider the cost of taking them away from doing something they’re really good at, to do a mediocre job at promoting your company (a thing somebody else is REALLY good at).

Doing it right is often cheaper than doing it wrong

Truth is, poorly targeted campaigns end up wasting money when they fail to attract the response you expect. When you consider the print and production cost of even a mid-sized Smartmail campaign, design costs are often just a fraction of the total cost, but can account for a major factor in its success.

Something to consider: Even just a moderate lift in results can pay for the additional cost of professional design services.

All these benefits make it easy to see why so many companies choose to employ professionals rather than going at it alone.