Non-profits have received a considerable gift this week from Canada Post – Postage rates drop from $0.85 to $0.505!

Traditionally, tax receipts and thank you letters have mailed at ‘Lettermail’ postage rates. As tax receipts in particular are a requirement, this is a huge – and unavoidable – cost. But there’s good news: Canada Post has reclassified these items as ‘Personalized Mail‘, allowing them to be sent at a majorly discounted rate – over a 40% savings! When you’re a non-profit sending hundreds or thousands of pieces to your donors, that is a HUGE help to the budget!

While a seemingly simple change, the impact for non-profits is undeniable. In addition to the discounted postage rate for tax receipts (for which sending is mandatory), the inclusion of thank you letters is also a very big deal. Research shows that 65% of first-time donors don’t make a second gift…but 80% of those donors say that a simple “thank you” would convince them to make a second donation. We have seen first hand how well non-profits can do when they follow up with their donors with a ‘thank you’. The difference it makes really shows!

For this reason, many non-profits view thank you letters as an essential part of their direct mail campaigns. This recent change now ensures that those same letters qualify for better rates.

If you would like more information on how your non-profit can qualify for Personalized Mail rates we urge you to contact us today. As a Canada Post Smartmail Marketing Partner, we are currently helping many companies save BIG on postage, and we’d love to help you too. We are always happy to answer any questions and make sure you understand all the discounts and options available.